Hey there! My name is David Greenwood.

I am a designer who harmonises a profound understanding of artistic principles with a rigorous, user-centered approach. Throughout my career, my strength has lied in translating complex information—from intricate health insurance data to nuanced brand stories—into clear, intuitive visual and interactive experiences.

Guided by deep user empathy, I am dedicated to crafting refined, impactful designs that do more than just communicate; they resonate on a deeper level. I have applied this rigorous standard to everything from high-stakes corporate board reports and large-scale not-for-profit advocacy to building urban, gender-neutral identities for the LGBTQIA+ community. For me, design is about ensuring every detail—whether it’s a digital asset or a physical window decal—contributes to a cohesive, meaningful, and inclusive outcome.