Humanising designs for a major health insurer

BRANDING / FINISHING / PRINT / DIGITAL

Designing for health insurance requires a delicate balance of precision and empathy. At HIF, I was responsible for transforming complex insurance data into clear, accessible visual narratives. Whether I was designing member communication campaigns, product guides, or high-level board reports, my goal was always the same: to make dense information feel intuitive. By partnering closely with Data and Compliance teams, I ensured that every asset—from social media to technical documents—was visually cohesive and met the highest standards of accuracy.

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