Tasked with creating a brand for a gender-neutral, LGBTQIA+-focused hair salon, I developed a visual system that leans into an urban, edgy aesthetic. The project involved designing a versatile logo and bespoke iconography that challenge gendered beauty standards. By implementing this identity across tactile business cards, environmental window decals, and web assets, I created a cohesive brand experience that signals safety, style, and inclusivity the moment a client engages with the salon.