To stay relevant in a competitive nightlife scene, The Ivy Windsor needed a visual identity that felt as timeless as a grand piano but as fresh as a modern cocktail. I led a brand refresh that bridged the gap between old-world jazz elegance and contemporary design. From the tactile feel of the new menus to the bold typography of the event posters and business cards, every touchpoint was redesigned to echo the bar’s unique acoustic soul yet remaining true to their original identity.